How tech tools can help with PR for startups
There are tons of tools, platforms and solutions to help with pitching, copywriting and other PR tasks. How to pick the best ones for your startup to gain media coverage?
For a big company, it’s best to go for a complex platform such as MuckRack, which costs around $5,000. It allows to create a so-called press room, post your press releases, reach out to journalists and track responses. However, even a pricey tool like that one won’t guarantee any coverage, as it depends on pitch quality and newsworthiness.
This is why corporations typically have PRs on a payroll and PR agencies on retainer—to be sure they are pitching the right stuff at the right angle and to the right reporters (again, pitching to them right).
What if you are a startup with limited resources?
You can pay for a SaaS that provides one solution to help you with what is necessary for your small business right now and save you time on tedious tasks.
The digital press room will be an overkill, as basically, you only need a copy of a media pitch and an email contact of a reporter who will run the story.
Of course, you can use several tools for each of the tasks such as SignalHire for contacts and Jasper for copywriting. However, we won’t recommend you to use just an AI-copywriting tool for your pitches. Those will typically generate useless copy which will need a copywriter to fix and a PR or journalist to validate. Some platforms allow you to pitch directly. Still, these tools lack what journalists consider to be the most important—a good pitch that will capture attention and result in great coverage.
Great news. You are in the right place! PR Guy can easily help to gain coverage and boost your PR activities at a low cost.
You’ve probably heard of GPT-3 which allows doing cool stuff like creating chatbots and playing around with the copy. PR Guy uses GPT-3 to create great, clear and punchy pitches. We trained our ML model so it takes your input and provides a decent pitch as an outcome, based on the best-performing pitches from the industry. And while AI is great, it still lacks a human touch that is essential for PR.
That is why our team of journalists and PR veterans will amend the output, based on our knowledge, experience and skills. We will add what we consider to be of interest to a journalist, maximizing the chances they open your email. Those touches can include a catchy and smart subject line, fresh research data, relevant angles, your quote, etc. In parallel, another algorithm will pick the best matching journalists based on their beats and location.
Our process is simple. You are just a few hours away from starting to pitch. Fill up our form and pay an invoice—from just $75 for 10 email contacts and a pitch draft to $449 where you’ll also get all media contacts available, a perfectly crafted pitch, and a handy guide with top tips on how and when to pitch. Once we receive a confirmation that an invoice is paid, you’ll get your package via email within 24 hours. And you are good to go!
Do we have happy clients? We sure do 😊. You can see some of the feedback below.
Sounds good? Then go ahead and try it! Here is a button for you 👇