The Pitfalls of Overstaffing Your PR Efforts
Why Hiring Multiple PR Firms Could Backfire on Your Brand
The Impact of LA Times Journalist Layoffs on PR and Media Pitching
Navigating the New Media Landscape: A PR Perspective
"When Will It Go Live?" The Question Journalists Wish You'd Stop Asking
Please stop asking journalists and reporters when things are slated to go live.
Why You Should Not Use ChatGPT For Press Releases
While ChatGPT is a powerful tool, it's not the best choice for crafting effective press releases.
Anti-crisis PR: Limit the Damage to Your Brand
Crisis is an inevitable part of any organization's journey. However, the key to surviving a crisis is how an organization responds to it.
How tech tools can help with PR for startups
There are tons of tools to help with PR for startups, but how to pick the best ones?
How To Get Backlinks With PR
Are backlinks still important in 2022? We say yes, and we share some tips how to get good backlinks to your startup’s website with PR.
How To Get Coverage With No News To Share
Need some PR exposure, but have absolutely no news to share? Time to get creative with your media pitching strategy.
Why do I get zero replies to my pitch
Why you have zero replies from journalists? Check out how to entice the reporters to open, read and respond to your pitch.
PR for Startups: 5 Do’s When Talking To Reporters
There is no silver bullet in building media relations. But there are golden rules to ensure your DIY PR goes where it should - let’s explore five of those.
PR for Startups: 5 Don’ts When You Talk To Journalists
When building DIY PR, it’s easy to under- or overdo it. Let’s look at 5 main don’ts - the things you should never do if you aim for good relationships with journalists.
Agency PR Retainers: When To Avoid And When To Pay
How much does PR cost? Depending on your startup’s PR strategy, ambitions and current growth stage, the answer might be very different. And it often causes confusion for the founders.
5 PR Myths: Debunking The Most Common Mistakes
Sometimes it feels like PR is a sort of mystery. Or quite the opposite – a walk in a park. Let’s debunk 5 most common PR myths and get those PR strategies for startups right.
How to Pitch Big News: Embargo vs Exclusive
To be successful in media relations and get your startup mentioned, you need to be extremely thoughtful about not just what you are pitching, but also how you are pitching.
4 PR Trends To Watch in 2022
What to expect from 2022 PR-wise? Watch these 4 major PR trends.
How (Not) to Build Media Relations
Sending out a press release is not building media relations. Learn how to start communicating with journalists right.
Crafting a pitch to get interviewed or featured in news and articles.
Crafting a killer pitch and pitching it to journalists.