Why you should never do those things as a PR
Let’s delve into the PR missteps: fake personalization in pitches, asking for alterations to articles based on a client's feedback, and pitching outdated news.
Why you should never try these PR tricks on journalists
Some PR tricks are just not worth it - so don’t try to fool journalists with them.
How tech tools can help with PR for startups
There are tons of tools to help with PR for startups, but how to pick the best ones?
How To Get Backlinks With PR
Are backlinks still important in 2022? We say yes, and we share some tips how to get good backlinks to your startup’s website with PR.
How To Get Coverage With No News To Share
Need some PR exposure, but have absolutely no news to share? Time to get creative with your media pitching strategy.
PR for Startups: 5 Do’s When Talking To Reporters
There is no silver bullet in building media relations. But there are golden rules to ensure your DIY PR goes where it should - let’s explore five of those.
PR for Startups: 5 Don’ts When You Talk To Journalists
When building DIY PR, it’s easy to under- or overdo it. Let’s look at 5 main don’ts - the things you should never do if you aim for good relationships with journalists.
Agency PR Retainers: When To Avoid And When To Pay
How much does PR cost? Depending on your startup’s PR strategy, ambitions and current growth stage, the answer might be very different. And it often causes confusion for the founders.
5 PR Myths: Debunking The Most Common Mistakes
Sometimes it feels like PR is a sort of mystery. Or quite the opposite – a walk in a park. Let’s debunk 5 most common PR myths and get those PR strategies for startups right.
How to Pitch Big News: Embargo vs Exclusive
To be successful in media relations and get your startup mentioned, you need to be extremely thoughtful about not just what you are pitching, but also how you are pitching.
4 PR Trends To Watch in 2022
What to expect from 2022 PR-wise? Watch these 4 major PR trends.
How (Not) to Build Media Relations
Sending out a press release is not building media relations. Learn how to start communicating with journalists right.
How to make a journalist open your email pitch in 2022
If your subject line is boring, confusing or overdone, your pitch will be deleted. Learn how to design your pitch to grab the attention of a journalist. Start with an attention-grabbing subject line.
3 fails startup founders do when pitching news
It’s no secret it is hard for a startup to get coverage in top tier tech media.
How to get your startup featured in tech news and major media publications?
How to get your startup featured in tech news and major publication outlets