4 PR Trends To Watch in 2022

The past few years have been exciting for those in Venture Capital and Startups, driven by rocketing demand for new technology during COVID-19. So they were for public relations for startups and small businesses: they need new tricks to cut through the noise and gain journalists’ attention due to fierce competition.

For tech businesses, such as delivery services, biotech, edtech and healthtech, pandemic became a growth accelerator. Reliance on marketing, and PR in particular, will only continue to grow as organizations adjust their brand positioning and communication channels.

Here are 4 trends in public relations to watch in 2022:

1. PR is becoming more inclusive
   It wasn’t long since we learned to create press kits with photos of people from different regions when building a global product or service. In 2020, the pandemic inspired startups to recognize those who are often unseen but whose work is important – doctors, delivery services and customer support reps.

   
   In 2022 we expect companies to open a direct communication with those employees allowing them to speak more open. In addition, we expect PRs to engage in conversations about more inclusive use cases and scenarios for the products and services their companies offer.
   

2. No more PR retainers
   PR industry is hardly meeting the startup’s needs. Hefty PR retainers with PR rates per hour are becoming obsolete. Instead, we expect flexible PR pricing plans with costs per result will gain popularity in 2022.
   
   We expect more flexible PR price models where you will pay only if your startup gets featured in the news, not for hours spent on pitching with zero results. Great news for those who are bootstrapping right now!
   

3. No more anonymous information
   In January The Verge and Wired updated their policies on working with PR people and company representatives who comment to the press as spokespeople.

   From now on, the publications consider all comments as ‘on the record’ by default. The ‘on background’ postscript (the format when what is said is not assigned authorship) does not guarantee that the source will not be indicated next to the information.
   

4. PR to leverage the tech
   We’ve been providing PR services to AI-powered companies for a long time. Now it is time to use AI and ML for better PR workflow! More AI services are being created for the industry, and PR Guy is one of them! Unlike marketing copy generation, we use an ML algorithm to enhance your pitch keeping it human at the same time.
   
   Our AI finds the best matching journalists who will be interested in your story. You’ll just need to email them and build the media relations to see you company and yourself among trustworthy resources and in the news.

From crafting an eye-catching pitch to finding all the relevant media contacts and telling you when to follow-up with journalists, PR Guy will guide you through the journey of pitching to success.