Why You Should Not Use ChatGPT For Press Releases
There is a definite increase in a Chat GPT usage among content creators. And while it can be of help with documents and even social media or blog posts, it is hardly may produce a decent press release.
Mary Glazkova, a PRNews Person of the Year and a Comms specialist, posted on LinkedIn a Chat GPT generated press release teardown. She asked the service to prep a press release about recent raise of a startup and let’s see how it went.
Her request was: "Write me a press release for TechCrunch about Careerist platform that raised $8m from a range of investors, including Cathexis Ventures, Xploration Capital."
ChatGPT replied: "Careerist, the leading platform connecting professionals with job opportunities, has raised $8 million in a funding round led by Cathexis Ventures and Xploration Capital, among other investors. The new investment will be used to expand the platform’s offerings and further its mission of helping professionals find fulfilling careers."
Ok, what’s wrong with it?
The sentence "to expand the platform’s offerings and further its mission of helping professionals find fulfilling careers" does not provide enough specific information for a reporter and their audience.
It is unclear which offerings the platform plans to expand and in which areas. Additionally, it is not clear which professionals the platform aims to help and how it plans to do so. “Providing more concrete details about these plans would make the sentence more informative and compelling,” Mary said.
Next paragraph:
"We are thrilled to have secured this new investment, which will allow us to continue to innovate and expand our platform," said Careerist CEO, John Doe (THIS IS NOT HIS NAME!). "With the support of our investors, we will be able to help even more professionals find their dream jobs and help companies find the talent they need to grow and thrive."
Thrilled? And again, "to continue to innovate and expand our platform” -- what does it mean? Correct, it means nothing.
Overall, Chat GPT compasses press releases of common phrases that lack meaningful substance. It is generic in nature, such that replacing the company name with another would not have a significant impact on the overall content.
The lack of unique and specific details will result in failing to engage with the journalist and most likely will lead to the press release being deleted.
If you are looking for tech solutions that might help you in your PR efforts, read this blog post.
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