Surviving the CES Frenzy
Preparing for the Consumer Electronics Show (CES) is a nightmare for any startup. Been there, done that.
Pretty much like the Tech Week by a16z, this is a 7 day rodeo where every startup is trying to secure media coverage and every journalist is trying to escape.
To get the most out of it, ensure your product is ready to be showcased. If it's a physical product, have a fully functioning prototype or final version ready. If it's software or a service, have a flawless demo prepared.
Here are some other key points to consider as you get ready:
Pitch Preparation: You'll meet a variety of people, from potential customers to investors. Have different versions of your pitch ready to cater to each audience.
Media Kit: Have a media kit ready with high-quality images, and key information about your product and team. Find the most relevant journalists in advance (do it today). And here are some tips on how to make journalists to open your email.
Social Media Strategy: Use social media to create buzz around your presence at CES. Regular updates, live posts, and interactive content can attract more visitors to your booth.
Follow-up Strategy: Have a plan for following up with contacts post-CES. Organizing contacts and having a follow-up strategy is crucial for capitalizing on the connections made.
Tech and Logistical Preparations: Make sure all your tech is functioning and that you have backups. Also, double-check logistical aspects like travel, accommodation, and transportation of your booth materials.
Legal Considerations: If you're showing a new invention or software, ensure your intellectual property is protected.
Remember, CES is not just about the days of the show but the opportunities and relationships that can grow from it. Good luck!
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