A Guide to Capturing Journalist Attention During New York Tech Week

Ah, New York Tech Week—five days of cutting-edge innovation, relentless networking, and… a whole lot of noise. It's no secret that standing out in the clutter is a Herculean task. But fret not, we’ve got some golden advice to help you capture that elusive journalist attention. Ready? Let’s dive in.

Play the Long Game 🎯

A fair warning: journalists are swamped during this time. A better strategy is to initiate relationships well in advance. Start with a soft touch—a tweet that resonates with you. This builds a genuine rapport and makes your Tech Week pitch more memorable. And Never do these things.

Be Precise and Concise ⌛

Journalists are sifting through hundreds of pitches during Tech Week. To catch their eye, make your pitch succinct and to-the-point. Avoid jargon, cut the fluff, and make sure your subject line is a show-stopper. Keep it under 50 characters and make every word count.

Leverage Exclusivity 🚨

Got a new product launch or a groundbreaking partnership to announce? Consider offering it as an exclusive to a journalist who covers your sector. This ups the ante and gives the journalist a compelling reason to cover your story.

The Power of Real-time Engagement 📱

Use social media to engage with journalists in real-time. Tweet about the events you’re attending, mention the journalists covering them, and use the official hashtag to stay in the conversation. This kind of real-time engagement captures attention and keeps your startup at the forefront.

The Art of the Follow-Up 📬

A single email or tweet is easy to overlook. Don’t hesitate to follow up, but keep it tactful. Reiterate your key points, perhaps offer a new angle, but above all, be respectful of the journalist's time and inbox.

That's a wrap, Future Unicorns! 🦄

Remember, capturing journalist attention during New York Tech Week is no small feat, but it's far from impossible. Apply these tips and watch your PR game level up.

It's our job to share the knowledge. Whether you're early-stage, pre-seed, or already funded contact us to receive step-by-step advice for startups looking to get good press coverage during those turbulent times without an agency 💛.