Navigating Small Funding Round Announcements in a Tough Market
Announcing small funding rounds can be a real challenge, especially in a tough market with limited announcements and a media landscape impacted by layoffs.
But don’t worry, it’s still doable! If you’ve raised $1-3 million and are aiming for top-tier tech outlets like TechCrunch and VentureBeat, here are some tips to help you succeed:
Find Your Journalist
First things first, identify the right journalist for your story. Look for those covering your topic and industry. This isn't new advice, but it’s crucial.
Understand What Catches Their Interest
Take the time to read recent articles by your targeted journalists. Notice what they highlight: is it the story behind the product, key metrics, investors, or the team? Understanding their interests will help you tailor your pitch effectively.
Crafting Your Pitch
When you’re ready to pitch, keep it short and sweet. Mention that you’ve read their recent coverage and believe your story might interest them based on that. Share your story succinctly and ask if it’s something they’d like to explore further.
Important Hints
Mention Relevant Companies: If the journalist is interested in companies your product is compatible with, highlight this connection.
Address Competitors: If your product competes with companies they cover, you might face some bias. Be prepared to explain why your product stands out, ideally with opinions from other credible sources.
Leverage Investor Coverage: If the journalist doesn’t cover your specific topic but has written about your investors, use this angle to catch their attention.
Avoid these pitfalls: Check when is the best day to pitch, how to write a catchy subject line, and other things.
Politeness and Timing
Always be polite and professional. Give journalists a heads-up about two weeks before your announcement date. Offering exclusives can also be a great way to get their interest. And remember, playing fair is crucial—no dirty tactics.
Good luck with your funding announcement! With the right approach, you can get the attention your news deserves.
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